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Route 01

Digital Marketing Career Launchpad

From zero knowledge to running real campaigns and managing a client-style portfolio — in 16 weeks.

Apply for this program
16 weeksDuration
HybridDelivery
₹34,999Fee
4Live projects
Students learning digital marketing campaigns at Laruta International
Who it's for

Built for first-timers in marketing

Higher-secondary students and graduates with no prior marketing experience who want social media, SEO, or growth roles — or plan to freelance for local businesses.

Curriculum

Month-by-month

Month 1
Foundations

Marketing fundamentals & content basics

  • Marketing fundamentals, funnels, and customer psychology
  • Social media strategy (Instagram, LinkedIn, YouTube Shorts)
  • Content calendars and basic copywriting
  • Live project: build a content calendar for a real small business
Month 2
Growth

Paid & organic growth

  • SEO basics: keyword research, on-page SEO
  • Meta Ads & Google Ads fundamentals with mock budgets
  • Email and WhatsApp marketing for small businesses
  • Offline lab: campaign setup walkthrough with mentor
Month 3
Analytics & AI

Analytics & AI in marketing

  • Google Analytics & Meta Business Suite reporting
  • Using AI tools for content ideation and ad copy
  • A/B testing and performance optimisation
  • Live client project: run and report on a real micro-campaign
Month 4
Placement

Portfolio & placement

  • Build a case-study portfolio website (3 campaigns)
  • Mock interviews and freelance proposal writing
  • Offline capstone presentation day with industry mentors
  • Resume, LinkedIn profile, and freelance marketplace setup
Tools you'll use
Meta Business Suite Google Ads & Analytics Canva ChatGPT / Claude WordPress / Wix Buffer / Later
Where this leads

Roles this prepares you for

Social media executive
SEO / content associate
Performance marketing intern
Freelance digital marketer
FAQ

Common questions

Do I need any marketing background to join?

No. The program is built for complete beginners, including students with no prior marketing, business, or coding experience.

Will I get to work on real campaigns, or just learn theory?

You'll work on 4 real or simulated client projects across the 16 weeks, including running an actual micro-campaign with reporting.

What happens after I finish the program?

You leave with a portfolio website, a reviewed resume and LinkedIn profile, and a set-up freelance marketplace profile, plus mentor support during placement or freelance outreach.

Also explore

Other routes

Route 02

AI Tools & AI Careers

16 weeks · ₹44,999

View program →
Route 03

Video Editing & Content

14 weeks · ₹39,999

View program →
Route 04

Freelancing & Branding

12 weeks · ₹29,999

View program →

Ready to start your marketing route?

Book a free counselling call and we'll confirm the next batch date and answer every question.

Book a free counselling call