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Freelancing & Personal Branding

Package any skill into income — learn to find clients, price work, and build a name online.

Apply for this program
12 weeksDuration
HybridDelivery
₹29,999Fee
20+Real outreach sent
Students working on freelance client outreach at Laruta International
Who it's for

Best as a companion route

Works brilliantly alongside any of the other three programs, or standalone for students who already have a skill but no clients or visibility yet.

Curriculum

Month-by-month

Month 1
Positioning

Positioning & platforms

  • Identifying your sellable skill and niche
  • Setting up Fiverr, Upwork, and LinkedIn profiles that convert
  • Personal branding basics: bio, portfolio page, visual identity
  • Practical: publish your first optimised freelance profile
Month 2
Clients

Getting clients

  • Cold outreach and proposal writing that gets replies
  • Pricing strategy: hourly vs. project vs. retainer
  • Building a lead pipeline via LinkedIn and local outreach
  • Live project: send 20 real outreach messages / proposals
Month 3
Scaling

Delivery, reputation & scale

  • Client communication, scope management, and basic contracts
  • Collecting testimonials and case studies
  • Content strategy to build authority on LinkedIn/Instagram
  • Capstone: land or simulate landing your first paid project
Tools you'll use
Fiverr Upwork LinkedIn Canva ChatGPT / Claude Invoicing tools
Where this leads

Roles this prepares you for

Freelancer (any digital skill)
Personal brand / creator
Virtual assistant / online support
Independent consultant (entry-level)
FAQ

Common questions

Do I need an existing skill before taking this program?

It helps, but isn't required -- this program works well as a standalone for beginners or alongside any of our other three skill programs.

How many real outreach attempts will I actually make?

You'll send at least 20 real outreach messages or proposals during the program as part of a live project, not just learn the theory of outreach.

What if I don't land a paying client during the 12 weeks?

The capstone is designed to get you as close as possible to a first paid project, and includes a 1:1 mentor review of your next 90 days regardless of outcome.

Also explore

Other routes

Ready to build your freelance income?

Book a free counselling call and we'll confirm the next batch date and answer every question.

Book a free counselling call